Maps, Directions, and Place Reviews
Adding more information to page
Hi, my name is Louise Ward. I work for Blue Apron and am interested in adding more information to this page (our basic company history, recent news, business model, etc.) Proposed additions are included below. I look forward to your feedback.
Louise.ward (talk) 17:04, 14 December 2016 (UTC)
Requesting additions to Blue Apron page
Louise.ward (talk) 13:17, 12 May 2017 (UTC)Louise Ward, Blue Apron Marketing team
History
Blue Apron was founded in August 2012 by Matt Salzberg (CEO), Ilia Papas (CTO) and Matt Wadiak (COO) in New York, NY. Blue Apron is headquartered in New York City and operates fulfillment centers in Jersey City, NJ, Arlington, TX, and Richmond, CA.
Growth and Expansion
Salzberg, Papas and Wadiak first began sending customers boxes in August 2012, packing and shipping the first 30 boxes themselves in a 150-square-foot cooler in a rented commercial kitchen in Long Island City. In May 2014, the company announced that it would be launching fulfillment center operations in Richmond, California. In December 2014, the company opened an additional fulfillment center in Jersey City, NJ to help meet increasing demand. The opening of a third fulfillment center in Arlington, Texas followed in June 2015, which allowed the company to start shipping nationwide to the contiguous United States. The company announced in February 2017 that it would be opening an additional fulfillment center in Linden, NJ.
Other Developments
In February 2017, Blue Apron announced its acquisition of BN Ranch, a grass-fed beef and turkey company. Bill Niman, President and Founder of BN Ranch, joined the company to further develop the company's animal welfare and husbandry standards for beef, pork, and poultry and to champion its whole animal utilization program.
Products and Services
Meals
Blue Apron's 2-Person meal plan delivers three recipes a week for two people at $9.99 per person per meal (serving), or $59.94 a week (including the cost of delivery). In January 2015, Blue Apron began shipping a Family Plan, featuring recipes designed to serve a family of four and offering the flexibility of receiving either two or four recipes per week. The Family Plan, featuring recipes designed to serve a family of four and offering the flexibility of receiving either two or four recipes per week. The Family Plan price is $8.74 per person per meal (serving), equating to $69.92 or $139.84 per week, depending on the plan.
Blue Apron Market
In November 2014, Blue Apron launched Blue Apron Market, an e-commerce store featuring kitchen tools and cookware curated by the Blue Apron culinary team.
Blue Apron Wine
In September 2015, Blue Apron launched Blue Apron Wine, a direct-to-consumer wine delivery service that sends customers six bottles per month for $65.99. The bottles are 500ml rather than the traditional 750ml bottles. The wines, made specifically for Blue Apron, are purchased directly from vineyards and sent to customers via third-party shipping.
Sustainability
In 2015, Blue Apron began recruiting farmers that would work directly with the company to source ingredients for its recipes. The company works with farms that practice regenerative agriculture--limiting chemical inputs and building soil health through measures like crop rotation--to grow specialty crops for meals. Blue Apron provides organizational support so that crops are ready when they're needed, and plans its menus around what the farmers want to grow.
In July 2016, Blue Apron launched a partnership with Monterey Bay Aquarium Seafood Watch to promote sustainable seafood consumption. As part of the partnership, Blue Apron made a commitment to only source seafood rated "Best Choice," "Good Alternative" or otherwise recommended by Seafood Watch.
In November 2016, Blue Apron became a founding member of the U.S. Food Loss and Waste 2030 Champions, a pledge by U.S. businesses and organizations in partnership with the USDA and EPA to reduce food loss and waste in their operations 50 percent by 2030.
Blue Apron was one of the first meal kit companies to give customers the option of returning packaging.
IPO and tumble
Plenty of sources to cite as to where APRN is headed. Perhaps, a section of the investment aspects of the company would be due.--Wikipietime (talk) 15:59, 7 July 2017 (UTC)
Agreed @Wikipietime:. The topic of APRN financials would be relevant at this time and is consistent with how other companies are handled at this point in their lifecycle. Support creating. SueH917 (talk) 15:50, 10 August 2017 (UTC)
Shipping numbers - IP reverts
This source [[1]] says as of September 2016, the company shipped 8 million meal servings per month. An IP editor is changing that to 1.33 million shipments a month, which may be accurate but is unsourced, and requires understanding the fact that kits are 6-8 servings each. If anyone can find something that clarifies how many monthly boxes are going out, please feel free to add that info as well. TimTempleton (talk) (cont) 22:03, 7 July 2017 (UTC)
Domestic Violence and Irrelevant Content
A section has been added on "Public health and safety violations." While public health inspection reports are relevant and important to include, someone has added irrelevant and erroneous content on a domestic violence incident to the section. I have added modifying and clarifying language on this, based on the actual police reports. However, I recommend complete deletion of the irrelevant material as it does not pertain to the company in any way. Is there agreement on deleting? SueH917 (talk) 16:00, 10 August 2017 (UTC)
Source of the article : Wikipedia
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