Zevia is a Los Angeles-based company that produces zero-calorie soft drinks, sparkling water, energy drinks and mixers sweetened with stevia.
Zevia was founded by Derek Newman, Jessica Newman, and Ian Eisenberg. Donald Thrasher was the company's initial chief operating officer. Zevia LLC was originally DrinkZevia LLC, which was based on a merger with Thrasher Beverage Corporation.
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Company history
Zevia was launched in 2007 as an alternative soft drink for those who want to avoid both added sugars and artificial sweeteners.
Prior to 2009, Zevia was considered a "carbonated stevia supplement" as the U.S. Food and Drug Administration (FDA) had not yet granted stevia approved status as a food additive. In 2009, once FDA GRAS (Generally Recognized as Safe) status was given, Zevia became classified and marketed as a soda. The product also contains no net carbohydrates and no fats.
By the end of 2008 ACNielsen recorded that Zevia was the fastest growing natural product in the United States in terms of sales. The company's 2008 revenue was $925,000, and the product was available in 850 stores. In 2010, Zevia reported a 300% increase in same-store sales over 2009.
The current CEO of Zevia is Paddy Spence, who bought Zevia in 2010 and became both CEO and chairman.
In July 2012, Zevia ran billboard ads in support of New York City's soda ban, and Spence appeared on CNBC to promote healthier soda alternatives.
In May 2012, the product was the best-selling soda in Whole Foods. By July 2013, it was the number 17 zero-calorie or low-calorie soda in mainstream grocery stores, making it the only independent brand in the top 20. By the end of 2013, overall sales were over $60 million, and it was the 14th-best-selling diet soda. As of 2014, the firm's product is available in more than 16,000 stores in the United States, including Whole Foods, Target, Kroger, Safeway, Sprouts, and other grocery and natural food stores. Zevia is also sold in Canada, Australia, Europe, and Latin America,
In late 2013, the firm replaced their previous all stevia and erythritol sweetener with a mix of stevia extract, monk fruit extract, and erythritol, a blend that they call SweetSmart.
As of 2014, the company produces fifteen different flavors including, Cola, Cherry Cola, Dr. Zevia, Ginger Ale, Lemon-Lime Twist, Grape, Black Cherry, Cream Soda, Orange, Strawberry and Mountain Zevia.
In 2016, Zevia launched two new product lines - Sparkling Water and Energy drinks. Energy flavors includes Mango-Ginger, Raspberry Lime, Grapefruit and Kola. Sparkling Waters includes Lime, Cucumber Lemon, Blackberry, and Mandarin Orange.
In 2017, Zevia launched a new product line - Zero Calorie Mixers. Mixer flavors includes Ginger Beer, Dry Lemon Lime and Tonic.
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Ingredients and brand portfolio
Zevia contains stevia provided by Sweet Green Fields' United States crops. Soda comes in 14 flavors available in 12 ounce cans. Sparkling Water comes in 4 flavors available in 12 ounce cans sold in 8 packs. Energy comes in 3 flavors available in 12 ounce slim cans. Mixers comes in 3 flavors available in 7.5 ounce cans sold in 6 packs.
Source of the article : Wikipedia
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